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New social media report – but Web 3.0 just unfolding

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Social media are mainstream (in some countries more than in other)
The concept of web 2.0 was under attack since the beginning and today in 2008 it sounds a bit old fashioned, at least for people like me using it since years. But actually we see again little bits of web innovation dynamics, recognize new phenomena in these days.
Consider e.g. the spreading of microblogging services like twitter – it is no accident that yammer.com was prize winner of TechCrunch50, just a “twitter for business”. And at DEMOfall 08 the winner was Plastic Logic’s ebook reader – will it be disruptive? Then there is the reality of new platforms – an emerging mobile
internet with new qualities. Apple’s iPhone and the G1 phone based on Google’s Android will bring really new usage patterns. In 2009+ we will see the mass distribution of location sensitive services. And ok, Sir Tim, some semantic technology is on the way.

Report is not about (mobile social semantic …) Web 3.0, but worth reading

You will not read about the mentioned newest developments in the direction of the mobile social semantic Web 3.0 in the new report of Universal McCann. But it is worth reading if you are concerned with social media strategies. It is nice to see the facts and figures of social media usage in 29 countries. There are some surprises in the stats, often nicely displayed with data visualisation. Did you expect to see the biggest number in the Philippines – 90% (page 19) – when it comes to blog readership (based on internet users, not population)?

Download the report (Powerpoint, 80 pages) here at universalmccann.com.
PS: Has anyone seen the radical web criticism of Alain Finkielkraut on German-France Arte TV these days? I have to concede that there was truth in some of his statements – so let’s start a web refusenik group on Facebook :-]

Update 2008-09-28 10

  • Headlines inserted in text: “Social media are mainstream (in some countries more than in other)”, “Report is not about (mobile social semantic …) Web 3.0, but worth reading”; links inserted


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