Report is not about (mobile social semantic …) Web 3.0, but worth reading
You will not read about the mentioned newest developments in the direction of the mobile social semantic Web 3.0 in the new report of Universal McCann. But it is worth reading if you are concerned with social media strategies. It is nice to see the facts and figures of social media usage in 29 countries. There are some surprises in the stats, often nicely displayed with data visualisation. Did you expect to see the biggest number in the Philippines – 90% (page 19) – when it comes to blog readership (based on internet users, not population)?
Download the report (Powerpoint, 80 pages) here at universalmccann.com.
PS: Has anyone seen the radical web criticism of Alain Finkielkraut on German-France Arte TV these days? I have to concede that there was truth in some of his statements – so let’s start a web refusenik group on Facebook :-]
Update 2008-09-28 10
- Headlines inserted in text: “Social media are mainstream (in some countries more than in other)”, “Report is not about (mobile social semantic …) Web 3.0, but worth reading”; links inserted